I help growing companies find what's blocking them.

Then I build a clear path forward, with you.

Illustrated portrait of Paula de Vega

About me

I'm a Product Manager with four years of experience, but product is only part of the picture. I've led teams across operations, support, strategy and growth in Europe and the US, mostly in fast-moving tech startups.

Before that, I spent years in the music industry and other artistic fields, managing artists, booking tours with no agent, organizing exhibitions and running events. It taught me to find original solutions when the usual ones aren't available.

That mix of strategic thinking, resilience and creativity is what led me here. Now I help growing companies whose teams and processes haven't caught up with their growth to figure out exactly what's blocking them and put a concrete plan in place to move forward.

One client at a time

A deliberate choice. When I'm working with you, I'm fully focused on your business.

The real problem first

The visible problem is rarely the root cause. Before recommending anything, I interview your team at every level, review your processes, data and finances, and map exactly where things break down.

No fixed playbook

I'll ask uncomfortable questions and push back on assumptions. Then we figure out a custom solution for your situation. Every case is different.